Mfarhanonline Social Media News: Get Satisfaction has released a new version of its Facebook app. Like its earlier release, Get Satisfaction for Facebook was developed using Involver ‘s app platform. The new version, however, was written using Involver’s Social Markup Language (SML) and integrates with Involver’s larger AMP dashboard . Since launching in March 2010, Get Satisfaction for Facebook has been used by more than 600 companies to answer questions and provide support, while also generating community feedback, via Facebook. Current Get Satisfaction for Facebook customers include Flipboard, Pampers and Gilt Groupe. Feedback from existing customers helped improve and build out the product. We spoke with Wendy Lea, Get Satisfaction’s CEO, about the new app and some of the new features that it will offer brands and communities. The new app allows for better integration between a post on the Facebook Wall and the existing Get Satisfaction Community. In short, Lea tells us, the system is designed so that information collected or generated on Facebook “can be turned into actionable content.” The actionable part is key. Facebook is increasingly becoming a front-facing interaction point for customer service. Users expect to be able to ask questions, send suggestions or get help from a company Facebook page. The problem is, the Facebook Wall was never designed to really manage that type of interaction. Get Satisfaction is addressing that problem by making it possible for administrators and customer service agents to take data from the wall and funnel it into their existing CRM system, be it Salesforce.com, Oracle or even a separate Get Satisfaction community page. This interaction takes place within Involver’s AMP dashboard, which works particularly well for brands that already use an Involver product or app on their own! page. G et Satisfaction for Facebook is part of the Grow, Connect and Integrate Get Satisfaction plans (which start at $49 per month) and Involver’s Professional, Business and Enterprise plans (which start at $99 per month). More About: amp , customer service management , facebook , get satisfaction , get satisfaction for facebook , involver For more Social Media coverage: Follow Mfarhanonline Social Media on Twitter Become a Fan on Facebook Subscribe to the Social Media channel Download our free apps for Android , Mac , iPhone and iPad Social Media reviews series maintain by Mayya
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