Mfarhanonline Social Media News: There’s a hot new social networking property and, as usual, some brands have already colonized it. As we embrace the new year, Pinterest has emerged as the answer to the question “What’s new in social media?” The visual bookmarking platform has been around since 2008, but seems to have caught fire over the last few months. A December report by Experian Hitwise pegged the site’s total number of visits for the week ending Dec. 17 at 11 million, which was almost 40 times the amount in the comparable period six months before. For those unfamiliar with the site, Pinterest is a social network built on recommendations. Members “pin” things to the site they like, usually photos. Like Instagram or Tumblr , the entrée for brands doesn’t seem immediately obvious, but, as the list below illustrates, there are opportunities. At Mfarhanonline ‘s request, Pinterest has identified the following brands that it believes are following the site’s “best practices, which include: Pinning from various sources rather than one specific site. Repinning from within the site to engage with others – repinning is one of the most social activities on Pinterest and it’s how any user really builds his/her network of followers. Creating at least a few boards that cover a broad range of interests, rather than maintaining a single board devoted to one topic. What do you think of this list? Do you follow any other brands on Pinterest? Sound off in the comments. 1. Whole Foods Shopping at Whole Foods is a combination of the indulgent (Dark chocolate! $7 pints of ice cream!) and the commendable (recycling bins and cage-free eggs), and the brand’s Pinterest presence revels in that dichotomy. Hence a “Sweet Tooth” board replete with cheesecake shots of, uh, cheesecakes ne! xt to a board for the Whole Planet Foundation, the company’s charitable arm. Click here to view this gallery. More About: Advertising , better homes and gardens , Marketing , Martha Stewart , pinterest , real simple , today , whole foods Social Media reviews series maintain by Mayya
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