Friday, August 20, 2010

Geo436.com blog: India’s top telecom firm to sponsor home series

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Geo436 NEW DELHI: India’s top telecoms firm Bharti Airtel has won the rights to sponsor all cricket series played in India until 2013 and will pay $700,000 per match, a cricket board official said on Friday. “Bharti Airtel has won the series sponsorship rights for the period of 2010-2013 with a bid amount of 33.3 million rupees per test/ODI/T20 International,” Board of Control for Cricket in India (BCCI) Secretary, N Srinivasan, said in a terse statement. Initially, 10 firms had shown an interest in the right but eventually only four — Bharti BRTI.BO, Idea Cellular IDEA.BO, Karbonn Mobile and MicroMax — submitted bids on Thursday


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