Mfarhanonline Social Media News: Old Spice is taking a new direction with its latest campaign, by featuring multiple spokesmen — none of which are Isaiah Mustafa. The effort, promoting the Red Zone Swagger sub-brand, however, does not mean that Mustafa will no longer star in ads for the brand, says a rep. “We will still work with Isaiah,” says Mike Norton. The ad above, which will run during Thursday night’s Green Bay Packers-New Orleans Saints NFL kickoff game, is one of three new ads that will play on the theme of how ordinary guys can be transformed by the brand’s scents. The campaign, from Wieden + Kennedy, the agency behind 2010′s hit “The Man Your Man Could Smell Like” campaign, aims for the same zany, deadpan humor as previous campaigns. “I’m not a well-decorated sea captain who battles monsters on a large nautical vessel,” says the new spokesman, who is actually dressed to look like a well-decorated sea captain and has a fake monster on his shoulder. “But thanks to Old Spice, I smell like I am,” he says. As the ad continues, he outlines how he doesn’t have “14 well-oiled abs” or “endless gold treasures pouring from my pants,” although that clearly seems to be the case. SEE ALSO: Lessons Learned From The Old Spice Campaign & Its Imitators Another ad, this one breaking Sept. 17, features a jet pilot/billionaire delivering a flawless presentation in a boardroom. A print ad, “Rocker,” shows a guy going from the library to the stage. This isn’t the first time since the 2010 campaign that Old Spice tried out different spokesmen. Ex-NFL player/actor Terry Crews also starred in some Old Spice ads and the brand used an unflappable spokesman in foreign market ads. Old Spice also ran a campaign this summer that pitted Mustafa against! Fabio i n “Mano a Mano en El Baño,” a YouTube effort that drew more than 22 million views , though it’s not clear if it boosted sales, according to Advertising Age . Norton says the data cited in Ad Age ‘s report isn’t indicative of any effect from the campaign. “It depends what data point you look at,” Norton says. “We were very pleased with it overall.” More About: advertising , MARKETING , old spice For more Business & Marketing coverage: Follow Mfarhanonline Business & Marketing on Twitter Become a Fan on Facebook Subscribe to the Business & Marketing channel Download our free apps for Android , Mac , iPhone and iPad Social Media reviews series maintain by Mayya
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