Mfarhanonline Social Media News: Flipboard’s social reader app for iPhone and iPod Touch devices has been downloaded more than one million times in its first week, bringing the total number of Flipboard users up to 5 million. Engagement with the app has also tripled: Users are set to flip two billion pages this month, up from the iPad’s monthly average of 650 million. The iPhone app , which displays feeds from both formal news sources and social networks in a magazine-like format, has received widely positive reviews from the press and App Store reviewers alike. That’s largely because Flipboard’s development team thoroughly reengineered the app to serve the unique habits of newsreaders on the iPhone. Users get to access all of their newsfeeds in quick bursts without sacrificing what Flipboard CEO Mike McCue describes as "the notion of bringing beauty to these posts." The app shows stories in a single stack of headlines and thumbnails, which users can move through not by swiping right to left, but from top to bottom. As they scroll, users can also mark interesting-looking items for later reading — handy for quickly gathering must-read material. One of the more welcome new features is Cover Stories, which pulls up stories that Flipboard's algorithms determine are most relevant to you and the people you care most about. The feature, which is coming soon to the iPad, improves the more you use it — much like rival app Zite . Android users are anxiously awaiting the arrival of Flipboard, but the company doesn’t have plans to release a version for the system anytime soon. It took nine months just to build the iPhone edition. More About: Flipboard , iphone app Social Media reviews series maintain by Mayya
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