Mfarhanonline Social Media News: You won’t see Jeff Weiner prowling NFL sidelines while barking orders into a headset, and he’s never won a Super Bowl or coach of the year award. But Weiner, 28, does play a crucial coaching role for NFL players by helping them leverage social media to market themselves and connect with fans. His clients are known for engaging especially well with supporters, and stars like James Harrison and LaMarr Woodley of the Pittsburgh Steelers rank among the most popular NFL players on Facebook. Weiner created a social media niche for himself in 2009, quickly attracting burgeoning stars like Eddie Royal of the Denver Broncos and Steve Smith , now of the Philadelphia Eagles. His New York company, ESBL Sports Management , now represents more than a dozen NFL players and his work has been mentioned on the ESPN , NFL and NBC Sports websites. But in contrast to other sports social media gurus , Weiner focuses almost exclusively on Facebook, where he says it’s easier for players to connect with fans through photos and video. For example, Woodley announced a new contract this August by posting a candid photo of himself looking over the paperwork. And fans of Weiner clients certainly appreciate the close connections as well; in 2010, their online votes helped propel Smith into the Pro Bowl. Mfarhanonline caught up with Weiner to get his game-plan for an effective Facebook presence for athletes. Click through the slideshow below to see his secrets to social media success, then let us know what you think in the comments. Welcome Well “Pretty much everyone who visits a page wants to go straight to the Wall,” Weiner says. “So you have to give them a reason on the Welcome tab — something extra, like exclusive access — that gives them an incentive to click the Like button first.” Here, Woodley inv! ites fan s to connect by helping his Pro Bowl cause — if they click the Like button. Click here to view this gallery. More About: Eddie Royal , Facebook , James Harrison , Jeff Weiner , LaMarr Woodley , Marketing , nfl , Social Media , steve smith Social Media reviews series maintain by Mayya
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