Mfarhanonline Social Media News: Online influence is the golden fleece for politicians. Control of the digital world is becoming just as important as control of the offline world. This week we saw former Minnesota Gov. Tim Pawlenty announce his presidential bid online, a breakdown of online Klout for presidential candidates, Twitter’s CEO announced as part of a White House telecommunication advisory council, and an official White House rapid response Twitter feed. This weekly series picks out the week’s top stories in the intersection of digital technology and politics. Tim Pawlenty Announces Presidential Bid on YouTube Tim Pawlenty announced he was running for president last Sunday in a video posted to YouTube. Oddly enough, the video actually pre-empted Pawlenty’s formal announcement planned for the following day, reported the New York Times . Pawlenty calls out President Obama for giving fancy speeches rather than fixing problems and claims that he, and not Obama, has the courage to tackle tough issues. Using YouTube may also help give Pawlenty’s image some color. Which Presidential Candidate Has the Most Klout? Every 2012 presidential candidate has so far embraced social media … but has social media embraced them? Lee + dela decided to take a look at the group’s online influence according to their Klout scores. Klout is an online metric that measures the reach, power and general influence of any Twitter account. Though it’s far from a definitive standard, the scores give a good impression of how the candidates stack up. Obama leads with with a score of 88. Former Alaska Gov. Sarah Palin is second-highest with 79; Newt Gingrich is at 74; and Pawlenty is the lowest with 66. Twitter CEO Named to Obama’s Advisory Committee Seems like Obama really likes Silicon Valley. In a White House statement released Thursday! , Obama named Twitter CEO Dick Costolo, along with Scott Charney, corporate VP of Microsoft's Trustworthy Computing Group, McAfee President David G. DeWalt and three others, as potential appointees to his National Security Telecommunications Advisory Committee. The group oversees the availability and reliability of telecom services in the U.S. White House Launches Rapid Response Twitter Feed The White House launched a Twitter feed aimed at finding and deflecting negative online commentary. The account is listed under Jesse Lee ( @jesseclee44 ) according to Online Social Media . Lee is the White House’s new Director of Progressive Media & Online Response. The account was set up as a way of "helping coordinate rapid response to unfavorable stories and fostering and improving relations with the progressive online community,” according to Huffington Post . The fact that the account is under Lee’s name rather than an official-sounding government title hints that the role will be more about personal outreach than top-down story squashing. Although Lee only has a little more than 1,800 follows at time of writing, the account is verified and is likely to grow with use. Thumbnail image courtesy of iStockphoto , Pgiam More About: barack obama , pawlenty , politics , President , president obama , week in digital politics , White House For more Social Media coverage: Follow Mfarhanonline Social Media on Twitter Become a Fan on Facebook Subscribe to the Social Media channel Download our free apps for Android , Mac , iPhone and iPad Social Media reviews series maintain by Mayya
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