Wednesday, June 8, 2011

Mfarhanonline:U.S. Soldiers Use YouTube To Win Battle With Delta Airlines

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Mfarhanonline Social Media News: A group of U.S. soldiers returning from Afghanistan won a battle against Delta Airlines’ bag policy, thanks to a video on YouTube . The soldiers , Staff Sgts. Fred Hilliker and Robert O'Hair of a Reserve unit in Georgia, posted a video Tuesday outlining their plight. As O’Hair explains, the unit showed up with four bags each but were told they could only bring three each and would have to be charged $200 for the fourth. The final tally came to more than $2,800, according to O’Hair. He says there's a contract between the U.S. government and Delta that allows them to bring up to four bags. He goes on to say that the fourth bag contained a weapons case. Delta responded Wednesday with an entry on its blog that announced a change in policy: "After careful consideration, effective immediately, U.S. military personnel traveling on orders in First and Business Class can check up to five bags and four bags in Economy class.” The previous limit was four bags in First and Business and three in Economy. Delta also says, "We're continuing to work with the soldiers individually to make this situation right for each of them." A Delta rep could not be reached to verify the soldier's claim about a contract between the U.S. government and Delta. In acting swiftly, Delta may have minimized the damage of the video, which has so far received more than 200,000 views. Other brands have discovered how much a viral YouTube video can hurt their brands, notably Domino's , whose reputation took a beating in 2009, after an errant group of employees posted a video of themselves doing disgusting things with customers' pizzas. More About: delta , military , travel , youtube For more Business & Marketing coverage: Follow Mfarhanonline Business & Marketing on Twitter Become a Fan on Facebook Subscribe to the ! Business & Marketing channel Download our free apps for Android , Mac , iPhone and iPad Social Media reviews series maintain by Mayya

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http://www.mfarhanonline.com/2011060826484/u-s-soldiers-use-youtube-to-win-battle-with-delta-airlines-2/

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