Mfarhanonline Social Media News: By now, pretty much every major brand has a presence on Facebook , Twitter and YouTube , but the latter is definitely more of an afterthought. A surprisingly high number of branded YouTube channels — like Amazon 's and UPS 's — are sparingly updated and have few followers. Meanwhile a handful of brands — including Visa, Oracle and ExxonMobil, don't appear to have branded YouTube channels at all. The following brands demonstrate why Amazon et al. are missing out on a big opportunity. As these examples show, a YouTube channel doesn't have to merely be a vehicle for new commercials. It can house games, behind-the-scenes stories and, best of all, a new, visual way to interact with your fan base. Starbucks Until recently, Starbucks didn't do much — or really, any — TV advertising. That's changed, but Starbucks doesn't see its YouTube channel merely as a dumping ground for new ads. Instead, there's a lot of extra content, including some exclusive stuff with musicians like Jakob Dylan, James Mercer of the Shins, and Broken Bells. In the video above, Mercer plays Broken Bells' track “The High Road” to a focus group of British kids. "I didn't like the synthesizer bits in the chorus," says one of them, "and it's a bit dark." In addition, there are commercials for the brand, information about where Starbucks gets its coffee, and interviews with Starbucks employees. Orabrush Orabrush is a real product, but you still might want to check out the brand's YouTube channel even if you're not in the market for a new oral care solution. Since 2009, Orabrush has been cranking out one zany video after another that resemble Funny Or Die bits more than standard commercials. For instance, Orabrush the Movie , shown here, presents the company's creation story as a gritty inde! pendent flick. Best of all perhaps is Orabrush's iPad 2 parody , which will change the way you look at Apple's ads forever. Choice quotes: "We have a great product that's revolutionized the world. So what? Are we going to sit around in front of a white screen in turtlenecks bragging about it all day?" and "Give me a choice between the cure to cancer and the cure to bad breath and I'd take the Orabrush." GoPro Some brands have all the luck. GoPro has an advantage over many other brands in that its product line — wearable HD cameras for sports — happens to be the perfect one to be shilling in the age of YouTube. Naturally, the brand's Social Media reviews series maintain by Mayya
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