Mfarhanonline Social Media News: Each Monday, Mfarhanonline highlights an exclusive new video or song. Check out all our Music Monday picks . Before Monday encases you in a cocoon of grey suits and cubicles, take a moment to check out the latest video from experimental indie rock band, Cloud Cult. The video for “The Exploding People,” off of the band’s latest disc, Light Chasers , was released Monday. “The original idea behind ‘Exploding People’ is that whole rat race — all these people in condensed downtown areas packed into their cubicles, that metaphor for packing away vital passions and feelings that we have in our lives,” says Cloud Cult lead singer/songwriter Craig Minowa. “It was originally created with the office complex in mind — that whole pushing down, pushing back what you really are and, ultimately, that exploding.” The video is the first in a series of videos depicting a couple that fall in love as kids and grow up together. The woman dies, and the man is left alone, looking for answers as to why his love left him. This particular video introduces us to the man in his cubicle, where he sees a picture of the woman on his computer. The memory that it evokes leads him to rip apart the machine and find her in a forest filled with memories and light. The song itself treads the line between modernity and a kind of mythic quality, starting off with sparse, folksy guitars and leading into jarring autotune. Light Chasers iTunes link is the band’s tenth studio album and follows a similar theme as previous discs, says Minowa: “A search for the big picture, the grand mystery, the truth and understanding why we’re here and what we’re supposed to do and where we go when we die, where our loved ones who have gone before us are, and if there’s any way to get back to ! them. 221; That theme is very apt for Minowa. He and his wife, Connie, a visual artist and a member of Cloud Cult, lost their 2-year-old son in the early 2000s. “Earlier albums … were really focused on that grieving process,” he says. “The newer album, we had a baby on the way, so the Light Chasers concept is also sort of the idea of a soul being broken off of that same source of light, whatever that God source is, and coming down to earth and being born as a human that then spends the rest of its life looking for that light.” More About: cloud-cult , light-chasers , music , music monday , video For more Media coverage: Follow Mfarhanonline Media on Twitter Become a Fan on Facebook Subscribe to the Media channel Download our free apps for Android , Mac , iPhone and iPad Social Media reviews series maintain by Mayya
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