Mfarhanonline Social Media News: StockTwits, the Twitter app-turned-social network for investors, is targeting investor relations professionals at Fortune 500 companies with the release of StockTwits IR Suite. The suite is intended to help corporations better monitor, distribute and measure news through social media. Dell, Hewlett-Packard and Ford are among 50 public companies that have already added social media to the workflow of IR departments by way of the StockTwits IR Suite. StockTwits IR Suite is comprised of three components. The Verified Ticker Page lets corporations assume control of their ticker symbol on StockTwits and put their best faces forward with links to their blogs, YouTube channels or SlideShare presentations. The Social Dashboard is where IR professionals manage their corporate social messaging and track how their messages are spreading. The final piece, “Social Distribution” as StockTwits calls it, offers users a simple way to push each message out to Twitter, Facebook and LinkedIn, along with financial portals such as CNNMoney, Reuters and Yahoo Finance. “It’s a disruptive tool to help public companies disseminate news in real-time,” StockTwits co-founder and CEO Howard Lindzon explains. Investor relations professionals — the internal corporate staffers tasked with communicating with shareholders and investors — have not readily embraced social media for communication purposes, Lindzon says. This is partly due to law compliance concerns as well as a general lack of understanding of how social media impacts their companies, he explains. “We have to think about IR as corporate communications,” Lindzon asserts. “There’s power in finding out what users who follow company tickers want.” “This is like training wheels,” he adds, indicating that the tool will g! ive web- wary IR folks a way to dip their feet in to the social pool. “It’s the smartest way to listen in to a group of investors,” says Lindzon. The suite also includes a Social Compliance upgrade costing $99 per month. This feature appends the necessary legal disclaimers in all of the messages shared via StockTwits. The add-on is meant to monetize the otherwise free offering by providing public corporations with peace of mind. Prior to Wednesday’s release, StockTwits has been testing these IR services in private beta with 50 public companies. StockTwits has raised $8.6 million in funding over the course of its three-year history. It hopes to become the Facebook of finance and has roughly 100,000 users. Image courtesy of Flickr, Michael Menard More About: finance , financial services , fortune 500 , investor relations , social media , StockTwits For more Social Media coverage: Follow Mfarhanonline Social Media on Twitter Become a Fan on Facebook Subscribe to the Social Media channel Download our free apps for Android , Mac , iPhone and iPad Social Media reviews series maintain by Mayya
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