Sunday, March 27, 2011

Mfarhanonline:New York Times Announces Paywall Launch Time, Drops Case Against @FreeNYTimes

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Mfarhanonline Social Media News: The New York Times announced that its widely unpopular paywall will go into effect in the U.S. and worldwide beginning 2 p.m. Monday, March 28. The paywall will be implemented in stages throughout the hour, a Times spokesperson said in an emailed statement. Readers who wish to continue reading more than 20 articles per month and who want to have access to full Times content on their mobile and/or tablet devices will then be able to choose between three different plans at NYTimes.com/access : $15 for four weeks of access to NYTimes.com and a mobile phone app. $20 for four weeks of access to NYTimes.com and its iPad app. $35 for four weeks of access to all of the above. Print subscribers to the Times and the International Herald Tribune will continue to have access to all of the Times ‘ digital offerings at no additional charge. Those who decline to subscribe will still be able to read all NYTimes.com front page content and up to 20 additional NYTimes.com articles per month, as well as the "Top News" sections of the Times ‘ smartphone and tablet applications, without paying. In addition, non-subscribers will have access to articles found through search (limited to five per day from major search engines), blogs and social networks like Facebook and Twitter, even if they have exceeded their 20-article reading limit.  The paywall has been in place in Canada since it was first announced March 17. In addition, the Times confirmed a report that it had dropped its case against @freeNYTimes , a Twitter feed designed to help readers circumvent the forthcoming paywall. The publisher asked Twitter earlier this week to disable the account because it was in violation of the Times trademark. The account has since removed the Times ‘ logo from its profile photo, and the Times has relinquished its request. Before: After: ! “W e want our content to be shared, but if it’s being done in a way that uses our trademark that we’re not comfortable with, we’re going to talk to the violators about it,” a spokesperson explained. “The people behind the account have changed the way it’s identified, so we’re letting it ago,” she added. More About: new york times , paywall , twitter For more Media coverage: Follow Mfarhanonline Media on Twitter Become a Fan on Facebook Subscribe to the Media channel Download our free apps for Android , Mac , iPhone and iPad Social Media reviews series maintain by Mayya

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http://www.mfarhanonline.com/2011032722644/new-york-times-announces-paywall-launch-time-drops-case-against-freenytimes/

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