Mfarhanonline Social Media News: Combining game-playing and philanthropy, Sony Online Entertainment has created in-game virtual items that players can buy to support those affected by Japan’s recent earthquake and tsunami. Players for some SOE games can buy a cherry blossom through an in-game marketplace designed to raise awareness for the tragedy. SOE will donate $10 for each cherry blossom purchased between March 25 and March 28 to the American Red Cross to help the relief effort. In addition to the cherry bossoms, alternative items will be available in Magic: The Gathering-Tactics , Star Wars Galaxies and PoxNora . More information about the program can be found here . SOE’s is the latest relief effort by Sony Corp., which has donated $3.6 million to relief efforts in its native country so far. Meanwhile, the idea of melding social media and charity has proved to be effective in raising funds after various tragedies in recent years. Last year’s earthquake in Haiti, for instance, prompted the Red Cross to experiment with a text-to-donate initiative , something the organization has repeated this year for Japan . Meanwhile, PayPal, Jiwire, Tumblr and others have offered other alternative ways to give to Japan victims this year . Zynga, maker of FarmVille and other Facebook-based games, has also offered ways for consumers to donate to the crisis by purchasing virtual goods in its games. SOE’s use of the cherry blossom as a symbol for the tragedy, meanwhile, comes as the New Yorker introduced a poignant cover this week featuring nuclear symbols standing in for the blossoms. More About: american red cross , haiti , japan earthquake , Sony Online Entertainment , virtual goods For more Social Good coverage: Follow Mfarhanonline Social Good on Twitter Become a Fan on Facebook Subscribe to the Social Good channel Download our free apps for An! droid , Mac , iPhone and iPad Social Media reviews series maintain by Mayya
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