Mfarhanonline Social Media News: How many cups of coffee can a person consume without facing lethal consequences? Competitive eating champion Takeru Kobayashi wants to find out in Eight O’Clock Coffee’s web video. The coffee company invited Kobayashi — along with comedian and actor Jim Breuer, an SNL alum known for his role in the movie Half Baked — to the office’s “Cupping Room,” where the odd duo participated in a coffee taste testing. In the video, Breuer tries to explain to Kobayashi that you taste and spit out the coffee, not drink it. Instead, Kobayashi proceeds to drink all of the sample-sized cups, and then two full pots of coffee — 42 cups of decaffeinated java in about two minutes. Eight O’Clock Coffee launched the video Tuesday as part of the company’s digital campaign, The Cupping Room . The campaign will take over the company’s Facebook , Twitter , Pinterest and YouTube accounts, offering fans exclusive outtakes and prize opportunities. It will be followed by an hour-long AMA on Reddit with Breuer at 11 a.m. ET. The company hopes the informal interview with fans will drive traffic to the website. SEE ALSO: How Bear Grylls & Men's Deodorant Unlocked the Secret of Reddit Marketing Brands have used Reddit for advertising in the past, sometimes unintentionally, like when an actor from an AT&T’s commercial answered questions about his tiny role. However, Breuer says that the AMA is casual, and the intention is not to discuss the brand, but raise awareness. He will just answer questions from fans — whether that’s about his upcoming comedy special or previous acting experience. Eight O’Clock Coffee hopes this digital endeavor will reach a modern audience. “There’s just this world of digital, and that’s what I’ve been shooting for! for the past three or four years,” says Breuer. “I think this branches out to different audiences — anything in that world’s really helpful.” This will be his first AMA on Reddit, but he admits that he is surprised he hasn’t done it before. What do you think about brands using Reddit to raise awareness? Let us know in the comments. More About: Advertising , Coffee , features , jim breuer , Takeru Kobayashi Social Media reviews series maintain by Mayya
Tuesday, May 8, 2012
Mfarhanonline:Comedian Jim Breuer Will Talk Standup and Coffee in Reddit Q&A
Posted by
Unknown
at
10:27 AM
Fav Tag:
http://www.mfarhanonline.com/2012050853170/comedian-jim-breuer-will-talk-standup-and-coffee-in-reddit-qa/
Subscribe to:
Post Comments
(
Atom
)
Popular Posts
-
GEO 436 ISLAMABAD: Foreign Minister Makhdoom Shah Mahmood Qureshi on Monday said that Pakistan wanted to assist Afghanistan in capacity bui...
-
GEO 436 NEW YORK: The world faces the nightmare possibility of fishless oceans by 2050 unless fishing fleets are slashed and stocks allowed...
-
Mfarhanonline Social Media News: Behringer Soundscape Dock While this may look like your standard iPhone/iPod doc...
-
Geo 436 KARACHI: The prices of vegetables in vegetable market go down due to tension prevailed in Karachi. Talking to Geo News, Deputy Secre...
-
Mfarhanonline Social Media News: Online document hosting service Scribd launched an iPhone app Tuesday that aims ...
-
Geo436 Staff Report ISLAMABAD: Federal Information Minister Qamar Zaman Kaira said on Thursday National Oversight Disaster Management Counci...
-
GEO 436 WASHINGTON: US President Barack Obama will establish an independent presidential commission to probe the huge oil spill from a wrec...
-
Mfarhanonline Social Media News: When Yoav Medan's mother Judith passed away in June, the Israel-based medica...
-
Mfarhanonline Sports News LONDON: England captain Alastair Cook won the toss and elected to bat against Sri Lanka in ...
0 comments :
Post a Comment