Mfarhanonline Social Media News: In a novel use of Twitter by an advertiser, the micro-blogging site is aggregating all the chatter about the Super Bowl into one Visa-sponsored webpage. The page went live Wednesday and is billed as a “one-stop shop” where fans can experience Super Bowl XLV in real time, before and during the game, which takes place February 6. Visitors to the site will be able to see tweets from players, media and NFL personnel, as well as fans. Twitter recognized that the number of tweets surged during big plays in last year’s Super Bowl. In fact, at those times, about 40% of all tweets were related to the game, according to a Twitter blog post . Similarly, during last Sunday’s AFC and NFC championship games, football-related trends dominated the site. Twitter launched a similar microsite around Fashion Week last year that was sponsored by Visa rival American Express. Since the Super Bowl will attract significantly more conversation than Fashion Week, this could turn out to be a big win for Visa. And, although it wasn’t sponsored, Twitter set up a similar tracking page for the World Cup 2010 , which undoubtedly will still be able to hold onto its status as the most-tweeted-about sporting event in history even after the Super Bowl. But the success of this year’s Super Bowl promotion depends on how many people Twitter can lure to the Visa site. Right now, Twitter is hyping the site with a Promoted Trend beckoning users to “Go Inside SBXLV,” but clicking on that ad sends you to another Twitter page. From there, you have to hunt down the microsite URL via @VisaNFL , a new account that, at present, has only 75 followers. Twitter has been working on advertising models for some time. The company last year introduced Promoted Tweets , which drew revenues from advertisers like Starbucks, Coca-Cola and V! irgin Am erica, among others. Twitter is projected to post ad revenues as high as $150 million this year . More About: nfl , Super Bowl , twitter , Visa For more Business & Marketing coverage: Follow Mfarhanonline Business & Marketing on Twitter Become a Fan on Facebook Subscribe to the Business & Marketing channel Download our free apps for Android , Mac , iPhone and iPad Social Media reviews series maintain by Mayya
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