Tuesday, June 21, 2011

Mfarhanonline:PR Guy Fired Over Duke Nukem Tweet Hits Back

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Mfarhanonline Social Media News: After Jim Redner, who owns one-man public relations firm The Redner Group, expressed his frustration over bad reviews of his client’s game, Duke Nukem Forever , via Twitter, the game’s publisher dropped him. Now, Redner is out with an explanation for the debacle. Following less-than-favorable reviews of 2K Games’s Duke Nukem Forever , Redner took to Twitter to express his frustration, writing: The above tweet got the web buzzing with the term “blacklisting.” Redner later apologized to several news outlets, but 2K Games distanced themselves from the PR man all the same. Now Redner is out with a statement on Wired explaining the whole debacle. It seems that his anger was triggered by one review in particular, which he declines to identify. “It was a scathing diatribe masked as a review. Hate is a strong word, but I believe after reading his review it is fair to say that the reviewer hated the game.” He goes on to explain that he never intended to evoke the specter of blacklisting, “I do not support the McCarthy era notion of blacklisting,” he says, going on to explain how publishers have limited numbers of review copies, and that he was going to be more choosy about where they went from now on. “I personally have sent first person shooter games to one editor knowing that he likes FPS games, but then not sent him a copy of a game based on our national pastime because I know he finds baseball boring,” he says. “That's not blacklisting. It's a selection process.” Although Redner is apologetic about lashing out via Twitter, he still stands by what he said. “It is my opinion that when someone exceeds their journalistic integrity and publishes a scathing, derogatory, uncalled-for review, I have the right to question it,” he says. Redner joins! a long list of people fired for their outbursts on social media. Here are 11 more. Ashley Payne, Teacher Ashley Payne, a teacher in Barrow County, Georgia, was asked to resign from her job at Apalachee High School in August 2009 because of photographs and status updates she posted to Facebook. The problem with Payne’s updates? They showed her drinking alcohol and one update used an expletive. Payne was on vacation in Europe and some of her photographs included her visits to the Guinness Brewery and a local pub in Dublin. Payne’s Facebook page was private, however she had friended some other teachers in her school. When the principal found out about the photos, she was told to render her resignation or face suspension. Payne sued the school district in November 2009 because she was “not made aware of her rights.” Christopher Lee, Congressman Anthony Weiner isn’t New York politician to get in trouble using social media. In February, Representative Christopher Lee (R- NY) resigned from his post after Gawker published emails the married congressman sent to women on Craigslist. These emails included photos of a shirtless Lee flexing his muscles for the camera. The Buffalo-area representative resigned less than four hours after Gawker posted the emails and photo. Connor Riley, Would-be Cisco Employee In the fall of 2009, former Pro Bowl running back Larry Johnson sent a series of inflammatory tweets that got him into some hot water with his employer, the Kansas City Chiefs. After being suspended for a game for his remarks — which included derogatory remarks about his coach and a gay slur directed at a fan — 32,000 Chiefs fans petitioned the team to release Johnson from his contract. The Chiefs obliged. Chrysler Social Media Employee One of our favorite memes from earlier this year was a classic video from The Today Show archives featuring Katie Couric and Bryant Gumbel attempting to understand the intricacies of the Internet . Apparently, NBC didn’t find the joke that f! unny (ev en though the current crew from The Today Show found it fit to comment on the hilarity) and fired the guy that posted the clip online. Anthony Weiner, Congressman The Weinergate saga may be coming to an end — now that Representative Anthony Weiner has resigned from his position in the U.S. House of Representatives — but its repercussions will stay with us. When the New York City congressman sent a lewd photograph of himself to someone on Twitter as a public tweet rather than a direct message, his social media faux-pas became fodder for comedians and generated public calls for his resignation . It also opened up a larger discussion about the growing role of social media in politics and the separation between public and private behaviors online. Image courtesy of Flickr, Mrs. Duncan More About: 2k games , Duke Nukem Forever , social media , The Redner Group , twitter For more Social Media coverage: Follow Mfarhanonline Social Media on Twitter Become a Fan on Facebook Subscribe to the Social Media channel Download our free apps for Android , Mac , iPhone and iPad Social Media reviews series maintain by Mayya

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http://www.mfarhanonline.com/2011062226842/pr-guy-fired-over-duke-nukem-tweet-hits-back/

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