Mfarhanonline Social Media News: On Twitter, Facebook, and dozens of other social sites, normal consumers often choose to keep tabs on the brands they love. In fact, many brands have highly optimized their marketing and PR strategies to accommodate that behavior, even going to far as to do one-to-one CRM (that’s customer or consumer relationship management ) through avenues such as Facebook and Twitter. As social CRM specialists Get Satisfaction found, many consumers who follow brands online are only in it for the perks. Around 40% of Facebook, MySpace and Twitter users in a recent study said they followed brands to get access to discounts and special deals. SEE ALSO: The Biggest Brands on Facebook INFOGRAPHIC Another common response in the same survey indicated that many consumers will follow a brand if they are current customers. And creating interesting, entertaining content online is another great way for brands to earn followers and fans on social services. Check out this infographic from Get Satisfaction and design shop Column Five for more details on why and how ordinary folks follow brands online. Click image to see full-size version. source: Get Satisfaction blog Top image courtesy of iStockphoto user Ridofranz . More About: brands , get satisfaction , infographic , MARKETING For more Business & Marketing coverage: Follow Mfarhanonline Business & Marketing on Twitter Become a Fan on Facebook Subscribe to the Business & Marketing channel Download our free apps for Android , Mac , iPhone and iPad Social Media reviews series maintain by Mayya
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