Mfarhanonline Social Media News: Casey Neistat tricked Nike. The sporting giant hired the film director and editor Max Joseph to create a commercial for the Nike FuelBand featuring the slogan “Make It Count.” But at the last minute, the duo strayed from the agreed-upon spot, and set off on a journey around the world using Nike’s money and advice to “Make It Count.” “The ‘Make It Count’ film was the third film I was to make for Nike and at the last minute I thought, ‘If I could do anything in the world and make it count what would I do?’” Neistat told CNN . It took 10 days to use up Nike’s cash. Neistat and Joseph traveled 34,000 miles, visiting 16 cities in 13 countries on three continents. The result is a four-and-a-half-minute film, which still features Nike’s “Make It Count” branding. Neistat says they shot enough footage for 10 feature films. He also uploaded an album of still shots to Facebook . The film has been viewed more than one and a half million times on YouTube in less than three days. Nike, needless to say, has been pleasantly surprised with the film’s viral reach. More About: Nike , trending , viral videos , YouTube Social Media reviews series maintain by Mayya
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