Mfarhanonline Social Media News: I joined Bloomberg West ‘s Emily Chang this week to discuss the current Internet boom and why 2011 is Mfarhanonline ‘s big growth year. I explained to Emily that Mfarhanonline has a truly unique audience — digital influencers with thousands of Twitter followers and hundreds of Facebook friends. Our audience is interested in a range of topics — not just technology — and as such, we’ve been able to expand our coverage to include the evolution of media (our Media channel) and digital marketing (our Business and Marketing channel). These additions have been hugely successful — Business and Marketing is now one of our most popular channels, led by former Brandweek Editor-in-Chief Todd Wasserman. We’re continuing this expansion over the course of 2011, adding new coverage areas and more top talent to lead these verticals. But we also know that some of our readers are interested in very specific topics. That’s why we launched Mfarhanonline Follow last month: This new social layer lets you follow the topics that interest you, creating a custom news feed. If you only want to read our technology section — or more specific topics like Foursquare , Facebook , Twitter or online advertising — Mfarhanonline Follow makes it even easier to do so. How are we fueling this growth? Among other big moves this year, Mfarhanonline took over its own ad sales at the start of 2011 – ads had previously been handled by our ad partner. This more than doubled our ad revenue, allowing us to grow the team, expand our coverage, and bring on seasoned journalists like San Francisco Bureau Chief Chris Taylor (formerly of Fast Company ). It’s an exciting time for us and we’re thankful to our wonderful Mfarhanonline community for making it happen. More About: Bloomberg , Mfarhanonli! ne , soc ial media , video For more Social Media coverage: Follow Mfarhanonline Social Media on Twitter Become a Fan on Facebook Subscribe to the Social Media channel Download our free apps for Android , Mac , iPhone and iPad Social Media reviews series maintain by Mayya
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