Wednesday, March 21, 2012

Mfarhanonline:Buy Walmart Merch, Unlock Hidden Angry Birds Levels

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Mfarhanonline Social Media News: Rovio , the maker of Angry Birds , is giving fans a reason to flock to Walmart: special merchandise with clues that unlock bonus levels of Angry Birds Space . The promotion, starting March 22, is exclusive to Walmart. The retailer will be selling limited-edition Angry Birds items like apparel, plush toys, mobile phones and snacks that contain an embedded “Golden Eggsteroid” clue that get you further on in the game. Walmart is also offering four such clues to its 13 million-plus Facebook fans via the company’s brand Page . “We wanted to give our fans a unique retail extension to Angry Birds Space that rewards them for their eagle eyes,” said Peter Vesterbacka, chief marketing officer and Mighty Eagle of Rovio Entertainment, said in a statement . “Only Walmart can deliver the reach across America for this type of program and we wish our fans luck as they seek out our hidden clues.” Angry Birds Space , the latest game in the franchise, is set to be released on Thursday. Though Rovio is wholly dependent on Angry Birds , the brand seems to be as popular as ever. In November, Angry Birds topped 500 million downloads . Rovio, which is planning a TV show and movie based on Angry Birds , has leveraged the franchise’s popularity for tie-in partners before. In addition to the Walmart deal, Rovio teamed up with MTV earlier this month for a campaign that unlocks a Golden Egg level in the new game when players support the network’s “A Thin Line” anti-cyberbullying initiative. More About: angry birds , Gaming , Marketing , Mobile , rovio , WalMart For more Business coverage: Follow Mfarhanonline Business on Twitter Become a Fan on Facebook Subscribe to the Business channel Download our free apps for Android , Mac , iPhone and iPad Social Media reviews series maintain by Mayya! < br />

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http://www.mfarhanonline.com/2012032146657/buy-walmart-merch-unlock-hidden-angry-birds-levels/

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