Mfarhanonline Social Media News: Dave Kerpen is the CEO of Likeable , a social media agency that has worked with more than 200 leading brands including 1-800Flowers.com, Verizon and Neutrogena. He is author of the New York Times best seller Likeable Social Media . When Facebook introduced Timeline for Pages , it gave brands a greater opportunity to connect with their audiences. One of Facebook's most helpful new features, the Admin Panel, is a one-stop shop for the tools and tips brands need to manage this connection. 1. Notifications The notifications panel gathers all of your brand's notifications into one place, so you don't have to leave the page to see new Likes, comments and tags. But don't forget to respond to the activity on your page. You've already begun the discussion; the notifications panel helps you know (in a more organized, streamlined manner) when your fans are joining in. 2. New Likes The new likes section is just what it sounds like: a place to help you keep track of your new fans. It can be of particular use for small businesses, or if you decide to run a promotion for new fans. For more detailed information about your growing audience's demographics, check out the insights panel. 3. Insights The insights panel is a great way to instantly see how your content is affecting brand activity on your page. The purple bar indicates how many times you post content per day, and the green and blue bars communicate how those posts are affecting your audience, in terms of creating impressions and leading conversations. This information shows brands how to create content that their audiences will identify with — an incredibly valuable tool. For more details about what content is most effective for your audience, check out the "see more" button on the upper right-hand corner. 4. Messages Private messages are arguably the most valua! ble new service Facebook provides for brands. Messaging allows your fans to reach out privately, which is a great way for your brand to address customer service issues. Messaging is also a great tool for B2B companies, as it allows your brand to engage prospects on a more intimate level. 5. Manage The manage tab on the upper right-hand side of the admin panel serves as a go-to for all things maintenance. From here, visit the edit page to change your page visibility by country and age restrictions, moderate the level of profanity allowed on your page, and manage who can post, who can tag, and who can affect your posts' visibility. Furthermore, you can vary settings by page, which is a great way to tailor your page to your audience. For example, limiting page visibility by age might be a smart move for alcoholic beverage brands. In the manage tool, the activity log lets you go back in time to see what you've posted on your page. It shows the post's visibility as well as the date, time and who posted it. The banned users tool displays Facebook users who aren't allowed to view your page. A build audience button directly adjacent to the manage button is a fast, easy way to create Facebook ads, premium ads and sponsored stories. 6. Help and Page Tips If you're having problems with your page or just looking for tips straight from the source, check out the help tab and the page tips panel. Both are great resources for troubleshooting, or for monitoring the admin panel and changes to your page. Use these resources and the rest of the admin panel to help your Facebook page reach its full potential. More About: contributor , Facebook , facebook pages , facebook timeline , features , How-To , Social Media For more Business coverage: Follow Mfarhanonline Business on Twitter Become a Fan on Facebook Subscribe to the Business channel Download our free apps for Android , Mac , iPhone and iPad Social Media reviews series maintain by Mayya
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