Mfarhanonline Social Media News: The Range Rover Evoque Pulse of the City project is out with a new offering: a choose your own adventure film called Being Henry . The film keeps with the theme of mingling tech and art with advertising. Starring Leo Fitzpatrick ( The Wire ) and directed by Nick Gordon (Levi’s, Sony, Doritos), Being Henry is housed on a dedicated Adobe Flash site . It’s basically composed of multiple videos that seamlessly switch when the viewer clicks on Henry and drags him toward a certain decision. The dragging sequence is done via a series of JPEGs that cut smoothly into the live action. Henry is an everyman character that the viewer manipulates through a series of choices, resulting in nine storylines and 32 different endings. (Check out the above video for a taste of what kinds of things happen in all the possible stories.) So where’s the product tie-in, you may ask? Well, every choice you make — taking chances, looking for love, etc. — apparently determines your ideal Range Rover Evoque, which you’re presented with at the end of the film. The Range Rover Evoque Pulse of the City is the same project that brought you OK Go’s new project, a video for “Back From Kathmandu” in which the band wrote its name across Los Angeles using the Range Rover Pulse of the City app. This new film recalls musician Andy Grammer’s debut video for “Keep Your Head Up” (for which he won an OMA ), which also let viewers choose their own path through the narrative — but with a product to sell. What do you think of this kind of advertising? If you checked out the video, did the final car actually reflect your personality? More About: Film , Flash , MARKETING , Range Rover Evoque Pulse of the City , range-rover-evoque , video For more Business & Marketing coverage: Follow Mfarhanonli! ne Busin ess & Marketing on Twitter Become a Fan on Facebook Subscribe to the Business & Marketing channel Download our free apps for Android , Mac , iPhone and iPad Social Media reviews series maintain by Mayya
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