Mfarhanonline Social Media News: In a TV spot that aired Tuesday during prime time, Apple presented the iPad 2 as an all-purpose tool useful to children and CEOs alike. The spot is the second to promote the device. While the first ad made a case that “technology alone is not enough,” the new one uses the theme "If you asked … " to make a case for its utility. "If you asked a parent, they might call it intuitive," actor Peter Coyote says in a voiceover. "If you asked a musician, they might call it in inspiring. To a doctor, it's groundbreaking." The ad, from agency TBWAMedia Arts Lab, goes on to state how CEOs, teachers and children also revere the device. The iPad 2 doesn't seem to need much promotion, though. Apple's CFO Peter Oppenheimer told analysts that during its most recent quarter, Apple “sold every iPad 2 that we could make." But Apple's original iPad — which according to IDC held 87% of the tablet market at the end of 2010 — and the iPad 2 face a raft of competitors including Motorola's Xoom , the Samsung Galaxy Tab , RIM's PlayBook , Barnes & Noble's revamped Nook Color and, possibly, a new tablet entry from Amazon . More About: advertising , amazon , apple , iPad 2 , MARKETING , motorola xoom , RIM Playbook , Samsung Galaxy Tab For more Business & Marketing coverage: Follow Mfarhanonline Business & Marketing on Twitter Become a Fan on Facebook Subscribe to the Business & Marketing channel Download our free apps for Android , Mac , iPhone and iPad Social Media reviews series maintain by Mayya
Wednesday, May 4, 2011
Mfarhanonline:New iPad 2 Commercial Focuses on Utility VIDEO
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