Mfarhanonline Social Media News: Apple , which embraced Twitter in its iOS5 update last year, is expanding the palette of social sharing options with two new partners — Flickr and Vimeo — in the company’s latest operating-system upgrade, Mountain Lion. Users of the OS upgrade, also known as Mac OS X: Version 10.8, will see a new option in many apps called Share Sheet. Share Sheet lets you share photos, videos and links across your apps. As previously noted, Apple has expanded its relationship with Twitter to allow Twitter-based sharing in place of the now-defunct iChat. But Twitter’s not the only option. As with the iOS 5 Twitter integration, aligning your Flickr and Vimeo accounts requires that you log into those accounts via System Preferences. According to Slashgear , Mountain Lion-based apps will be able to offer options that make the most sense. For instance, Flickr sharing will be an option in PhotoBooth, but not in Notes. (In a nod to Apple’s recent popularity in China, Share Sheet also offers integration with Chinese video-sharing sites Youku and Toudu. Mail, contacts and Calendar syncing will receive support from QQ, 126 and 123 — Chinese service providers.) SEE ALSO: Apple Unveils Mac OS X Mountain Lion: So Long iChat, Hello Twitter Various OS X and official Apple apps have had third-party service integration for some time. iPhoto ’09 introduced the ability to upload photos directly to Flickr and iPhoto ’11 added support for Facebook. Likewise, iMovie has had the ability to upload directly to YouTube since iMovie ’08. We’re not sure why Apple is integrating some social networks into Mountain Lion and excluding others, but it could come down to proper API support that is accessible at a system level. Some platforms, such as Twitter and Flickr, have extensive API support for deep application ! integrat ion, while others such as Facebook, are more limited. Another possibility is that the decision was driven by the realpolitik of the tech industry. Apple has a fractious relationship with Facebook, in part because of that company’s close ties with Apple archrival Microsoft. Apple and Google’s mutual enmity may also a major reason why Vimeo has been integrated but the Google-owned YouTube has not. Considering those limitations, Apple has still greatly expanded built-in sharing options. Vimeo, for instance, claims to receive about 65 million unique visitors per month (vs. 130 million for YouTube) while Flickr brings in about 80 million . New Logo Meet the Mountain Lion. Click here to view this gallery. More About: apple , flickr , mac os x , Mountain Lion , Twitter , Vimeo Social Media reviews series maintain by Mayya
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