Mfarhanonline Social Media News: Mari Smith has been deeply immersed in social media since 2007, but even before social media started to really pick up steam, she was evangelizing the idea of relationship marketing through the Internet and email for almost a decade. In 2008, Fast Company dubbed her "the Pied Piper of the Online World" because of her thought leadership on Facebook and Twitter for business. Smith’s new book, The New Relationship Marketing, explores how the discipline has changed and why personalizing your brand is so important. As Smith likes to say, there’s no longer B2B or B2C — the new rules are about P2P, or people to people. In this episode of Behind the Brand you'll learn some of the tips from Smith’s new book, including how to grow your social media followers, fans and engagement, how to become a curator to establish yourself as an expert, how to leverage OPC (other people's content) to build real attention and how to keep your content fresh. More Recent Episodes of Behind the Brand: Why You Should Stop Marketing and Fascinate Your Customers Instead VIDEO How Kawasaki Motorcycles Is Using Social Media to Get Ahead VIDEO Why Gary Vaynerchuk Tells it Like it Is VIDEO More About: behind the brand , Business , Marketing , Mfarhanonline video , relationship marketing , Small Business , Social Media , Video For more Business coverage: Follow Mfarhanonline Business on Twitter Become a Fan on Facebook Subscribe to the Business channel Download our free apps for Android , Mac , iPhone and iPad Social Media reviews series maintain by Mayya
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