Mfarhanonline Social Media News: Watch the Burberry S/S 2012 womenswear collection show here beginning at 4 p.m. BT (11 a.m. ET). Burberry is taking its Tweetwalk to the next level. After the success of last season’s Tweetwalk — an event that caused both “#Burberry” and “Christopher Bailey” to trend worldwide on the platform — the British fashion house is once again sharing images of every look with the brand's followers on Twitter before the models hit the catwalk — only this time some of those images will arrive in the form of animated GIFs. We haven’t seen the images, but we do know that Burberry has been looking into the technology behind cinemagraphs , looping animations on a still background like the one below by Jamie Beck and Kevin Burgh , below. Perhaps we can expect something similar. In addition to Twitter, Burberry will live stream its show — a full program that includes backstage pans and red carpet arrivals at Hyde Park in London, beginning at 4 p.m. BT (11 a.m. ET) — via burberry.com , Facebook (an embeddable stream viewers can host on their own Facebook walls) and, for the first time, on screens at London’s Liverpool Street station, Heathrow Terminal 5, Cromwell Road and LED screens outside Burberry’s Bejing store. Live streams have also been formatted for viewing on Chinese social networks Sina Weibo and Youku, as well as the iPhone and iPad. SEE ALSO: How To: Follow London Fashion Week Online For one week after the show, viewers will be able to purchase the collection and accompanying beauty and fragrance products on burberry.com and by appointment at 25 Burberry flagships stores around the world. The label will also be posting look to its newly launched Pinterest page , releasing its handbag imagery to social styling site Polyvore for fans to use in their fashio! n collag es, and making the show soundtrack available for download on iTunes. Much has been made of the way fashion brands are using digital technology to make their biannual runway shows into global, consumer-facing events. Perhaps no brand has done this as effectively as Burberry, whose panning, HD live stream — and accompanying tweets, Instagram shots, song tracks and more — are reaching consumers in more territories and on more platforms than ever before Monday. More About: burberry , fashion , london fashion week , tweetwalk Social Media reviews series maintain by Mayya
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