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Mfarhanonline Social Media News: Amazon’s Kindle Fire has certainly proved a strong contender in the tablet market, but the iPad is still winning in that arena. For Apple’s fourth quarter, though, the iPad’s stiffest competition was actually its sibling, the iPhone . In the last three months of 2011, Apple shipped 15.4 million iPads and iPad 2s, according to IHS . During that same period, Apple slipped from 64% of the global media market to 57%. "Shipments of the iPad line fell short of IHS estimates in the fourth quarter as many loyal Apple customers devoted their dollars to shiny new alternatives," said Rhoda Alexander, IHS senior manager of tablet and monitor research. "However, the primary alternative wasn't the Kindle Fire—which debuted to solid sales in the fourth quarter—but Apple's own iPhone 4S smartphone. The rollout of the iPhone 4S in October generated intense competition for Apple purchasers' disposable income, doing more to limit iPad shipment growth than competition from the Kindle Fire and other media tablets." SEE ALSO: iPad 2 vs. Kindle Fire: Top Consumer Gripes Apple CEO Tim Cook also recently revealed that the company sold more iOS devices last year than it sold Macs in 28 years. Check out the video above to learn more about how Apple fared in Q4. Did you purchase a tablet or smartphone in late 2011? Which devices did you choose? Thumbnail image courtesy of iStockphoto , TommL More About: apple , ipad , iphone , kindle fire , Mfarhanonline video Social Media reviews series maintain by Mayya
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