Mfarhanonline Social Media News: It’s an annual rite for college basketball fans to grumble about how they would have done a better job than the NCAA’s official selection committee when picking the March Madness tournament field. This year, a team of ten Facebook -savvy fans gets a chance to prove what they know, and demystify the selection process for others, thanks to a first-of-its-kind NCAA contest. Announced today, the Super 10 contest winners will travel to Atlanta for Selection Sunday to make their picks using official data while using social media to document their experience. The winners were chosen after submitting 30-second videos demonstrating their passion and basketball knowledge to the NCAA’s March Madness Facebook Page . In Atlanta, they’ll attend the ACC conference tournament, tour the Turner Sports broadcast studios where March Madness coverage will take place, and be given an in-depth primer on how teams are selected for the field. Then they’ll adjourn to a war room with some former members of the official committee and create their own bracket to be posted to Facebook and NCAA.com an hour before the actual version is released on March 11. “One push this year is to make the process more transparent,” Jeff Hathaway, chair of the NCAA’s selection committee , told Mfarhanonline . “We’ve done these mock selections for members of the media, college coaches and broadcast talent, but now to give these 10 fans an opportunity will be a tremendous experience for them and a great opportunity to shed some light on how it actually works.” Colin Casey of Jersey City is one of the chosen fan committee members. An MBA student interested in sports business, Casey said he’s excited to get both a fan and professional perspective on the inner workings of one of American sports’ most ! popular events. He also said he plans to tweet photos and thoughts throughout the weekend using the #Super10 hashtag, “for everyone else out there who is just as curious as to exactly how this process works.” The unique and innovative window into Selection Sunday wouldn’t have been possible to pull off before platforms like Facebook and Twitter became a major piece of sports fans’ lives, according to Dave Moll, who helps manage the NCAA’s digital operations for Turner Sports. “It’s definitely all based in social media,” Moll said. Which events would you like to see leverage social media for similar behind-the-curtain looks through fans’ eyes? Let us know in the comments. More About: Facebook , march madness , NCAA , sports Social Media reviews series maintain by Mayya
Thursday, February 23, 2012
Mfarhanonline:NCAA Lets Facebook Fans Pick March Madness Field
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