Mfarhanonline Social Media News: The Red Cross and Dell have jointly launched a Digital Operations Center, the first social media-monitoring platform dedicated to humanitarian relief. The Digital Operations Center will equip the Red Cross to better share safety and preparedness tips during natural disasters. The Red Cross hopes the new center will empower communities suffering during disasters to use social tools to seek help. “We think the Digital Operations Center could have a profound impact on how we both empower communities and respond to their needs in the wake of major disasters,” Wendy Harmon, Red Cross director of social strategy, told Mfarhanonline . The Digital Operations Center will help the Red Cross by providing additional information, aggregating public needs into trends and responding to individual’s requests in real time. Along with the center’s launch, the Red Cross will now accept digital volunteers to reply to social media calls for aid. Volunteers can reply to questions such as “Where’s the nearest emergency shelter?” or “Where is the nearest food supply?” during emergency periods. The organization is also in the process of launching a certification program for online volunteers. Though Harmon says the Red Cross is far from turning into an response agency that is able to reply to each individual call for help, the new digital program will enable the organization and its volunteers to give out “digital hugs.” “We’re not at the point where we’re telling the public you can tweet at the Red Cross and we’ll send a sandwich truck out to feed you,” Harmon says. “But if we see 20 tweets like that, we may.” The Digital Operations Center is modeled off of Dell’s Social Media Listening Command Center , which the company uses to run their! custome r service. The center will monitor Facebook , Twitter , YouTube and blogs, though it still doesn’t include newer social networks such as Google+ and Pinterest . At launch, the Digital Operations Center will track the term “Red Cross,” which is mentioned online 4,000 times a day (that number skyrockets at times of natural disaster). For now, the center is just in English and only functions within the U.S. To accompany the center’s launch, the Red Cross has released an interactive graphic , which shows the organization’s long tradition of embracing new technologies. An interesting past partnership with Twitter gave all Red Cross volunteers blue verification checks during Hurricane Irene in August 2011. Harmon says this proved the legitimacy of Red Cross volunteers’ advice during a time of crisis. Do you think the Digital Operations Center is the right step for the humanitarian organization? Watch the video above and let us know what you think of the Red Cross’s uses of new technology. More About: dell , disaster relief , red cross For more Social Good coverage: Follow Mfarhanonline Social Good on Twitter Become a Fan on Facebook Subscribe to the Social Good channel Download our free apps for Android , Mac , iPhone and iPad Social Media reviews series maintain by Mayya
Thursday, March 8, 2012
Mfarhanonline:Red Cross Launches Social Media Disaster Response Center
Posted by
Unknown
at
12:03 AM
Fav Tag:
http://www.mfarhanonline.com/2012030844897/red-cross-launches-social-media-disaster-response-center/
Subscribe to:
Post Comments
(
Atom
)
Popular Posts
-
Karachi President Asif Ali Zardari on Friday ordered a survey of all those areas which had been encroached upon, suggesting the authoritie...
-
Karachi The Muttahida Qaumi Movement (MQM) has demanded of the government to hold a judicial inquiry into the target killings in Karachi. ...
-
Mfarhanonline Tech News Earlier last year you may remember that HP purchased Palm in a $1.2 Billion deal, and even ba...
-
Breaking news KARACHI : Three blasts are reported to have occurred near PAF base Faisal located along Sharea Faisal, Geo News reported. A...
-
Mfarhanonline Sports News DHARAMSHALA, India: Shikhar Dhawan cracked an unbeaten 95 and Amit Mishra took a hat-trick ...
-
Mfarhanonline Entertainment News LONDON: British singer Mfarhanonlinerge Michael has been forced to postpone the rest...
-
Mfarhanonline News Four thousand employees of KESC have been sacked and this matter has now been given to the committ...
-
Breaking News DHAKA: A man was killed and nearly 100 others were wounded when police fired rubber bullets and tear gas...
-
Mfarhanonline Sports News Muted Ponting praise as Aussies bow out MELBOURNE: Ricky Ponting has subdued calls for hi...
-
Mfarhanonline Sports News SYDNEY: David Hussey steered Australia to a four-wicket win over England in the third one-d...
0 comments :
Post a Comment