Mfarhanonline Social Media News: What’s the best way to stop slavery? If you’re MTV, the answer is with $10,000 and a country of digitally minded students looking to make a difference. MTV and mtvU, its activism-minded sibling, are announcing the next step of the “Against Our Will” campaign to raise awareness about modern day slavery. The program, called the Against Our Will Challenge , calls on students to create an innovative digital tool that will raise awareness and hopefully stop slavery. The rules are wide open, allowing the contestants to build whatever they think will do the most good, whether that’s a video game, a text service, a widget or even a clever use of an API. The winning team will get a $10,000 prize and the chance to develop the idea with mtvU and the campaign’s partners LexisNexis Legal & Professional. This isn’t the first time that MTV and mtvU , which focuses on activism in college students, have empowered their mostly young audience to get involved with important social issues. The network has created projects such as “Darfur Is Dying,” a game raising awareness about refugees in Darfur; “Pos or Not,” a site fighting HIV stereotypes; “Draw Your Line,” a digital tool to stop digital abuse and cyberbullying; and “My College Dollars,” a Facebook app that helps students get college funding, to name a few. All of these programs were either developed or inspired by young people in MTV-led challenges and calls to action. MTV is hoping the Against Our Will Challenge will continue its legacy of student-led activism through a unique digital tool. The larger Against Our Will campaign is working to stop modern slavery in all its forms. Slavery is not just something that happens “far away” anymore. Incidents of sex and labor trafficking have be! en repor ted in all 50 states in the past two years, according to information from the National Human Trafficking Resource Center. To wit, MTV has partnered with NGOs working in the space, such as Free the Slaves, Girls Educational and Mentoring Services and Polaris Project. Note: The above video contains mature subject matter. More About: charity , mtv , philanthropy , Social Good , Social Media For more Social Good coverage: Follow Mfarhanonline Social Good on Twitter Become a Fan on Facebook Subscribe to the Social Good channel Download our free apps for Android , Mac , iPhone and iPad Social Media reviews series maintain by Mayya
0 comments :
Post a Comment